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Inside the Shadowy History of Pay Pigs and Financial Domination Online

  • Before the advent of social media, findommes used online forums and websites.
  • Porn sites altered the original meaning of financial domination with “findom fantasist” videos.
  • One findomme says genuine financial domination involves no sexual content or nudity.

Financial domination has been around since at least the 1990s, but has gained more attention since the pandemic after some women started using it as a side hustle to boost their earnings and gain more financial independence.

The psychological fetish involves mostly men, or “pay pigs”, taking on a submissive role and worshiping their “findommes”, or dominant women, by paying them for nothing tangible in return.

One findomme, who has nearly 20 years experience, says the industry has changed since the advent of social media platforms in the early 2000s.

“Some people will post on Twitter and ask pay pigs to offer a tribute fee of $15,” says a woman who uses the name Diamond Diva Princess. “That’s not findom at its core, as it usually involves a lot of money with the possibility of a ‘wallet drain’.”

A “wallet drain” is jargon for when a findomme empties the pay pig’s bank account, or takes the maximum amount of money that they can afford to give away. It can happen within minutes, or occur over the space of a few days, she tells Insider.

Before the era of social media

Diamond Diva Princess became a findomme in 2003 before social media platforms like YouTube and Twitter were available using online forums and chat rooms. Most of these have since disappeared or have completely changed over time, she says.

Findommes would communicate with pay pigs over email as well as personal websites and messaging platforms.

Diamond set up her own website after getting a $100 tribute on her first day. She first heard of financial domination after a fan of her modeling approached her and asked to become her money slave.

She claims to have coined the term “findom” in about 2005, although there is no official record of its origins. “Findomme” refers to a woman who practices financial domination.

“A lot of people started using Twitter – I would see people using the hashtag findom on Twitter and the term became quite popular,” Diamond says.

During the mid-2000s many porn sites started to use the term findom in a different way, muddying the waters for many. They started producing fantasy videos costing $5 to $20 in which “findom fantasists” watch reenactments of actresses draining the wallets of imaginary pay pigs.

“It was no longer about financial domination, respect or reverence,” says Diamond. “They use the term when displaying or talking about nudity and pornography, whereas for me, the true meaning of financial domination involves no sexual content or nudity.”

She adds: “If people send pay pigs content like that, they will no longer revere or respect you and it goes against its true origins of goddess worship and findom.”

The post-social era

While findommes use sites such as Twitter, Instagram and TikTok, Diamond says they traditionally do not go looking for pay pigs, because most want their “goddesses” to be dominant.

At its core, she says financial domination is a “psychological dance” between a findom and a pay pig. The findomme needs to know what to say, how far she can push a pay pig – and when to stop.

“If they can manipulate you then it’s game over and the power dynamic shifts,” Diamond says. “True pay pigs are usually very intelligent and influential. The findom dynamic gives them balance in life and they enjoy it because they are usually in control or in positions of power.”

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