SANTA FE SPRINGS, Calif., Sept. 22, 2022 /PRNewswire/ — How can an artist turn a side hustle customizing sneakers into a full-time job? Dillon DeJesusof DeJesus Custom Footwearhas figured that out.
Customizing shoes started as a hobby for Dillon while studying architecture in college, but he quickly realized he wanted to do it full-time. “Anytime I was in class or working on architecture studio projects,” he recalls, “all I could think about was getting back to painting shoes.” After a year and a half, he left school to commit to customizing full-time.
Fortunately, it more than worked out, and Dillon has grown a devoted following through his customs and social media. He now has over 200,000 subscribers on YouTube and millions of views. In large part that has been through his tutorials, in which he creates the kind of teaching resources he wishes he’d had starting out. In his videos, he covers everything from DIY Air Force 1s to advice for up-and-coming customizers.
Because he often works with Angelus Direct paints in his tutorials, teaming up with them as a sponsored artist was a natural partnership. “Dillon has been a crucial part of the learning experience for our customers,” he says Tyler Angelos, CEO of the Angelus Brand. “Working together with him has been fantastic for showing an honest, fun, and educational representation of our products.” This partnership between customizer and paint company has helped both businesses grow.
Dillon recently started taking his tutorials in-person with the DCF Experience, a series of pop-up events. He was excited to have Angelus Direct agree to donate their paint for these workshops. He says that Angelus Direct has “become synonymous with paint for sneakers, and it’s been an honor to represent the brand. I enjoy having the opportunity to test out products early in the development stage and help new creators get their hands on high-quality products.”
Right now, Dillon is working on an upcoming shoe showcase at Galerie Sakura in Paris and is busy creating custom cleats for the NFL. “It’s great to be able to use a product like Angelus, knowing it’s going to give us a clean result that can even withstand getting beat up on an NFL field,” says Dillon.
Get inspired by more artists on Angelus Directs Instagram or start creating your own custom items at AngelusDirect.com
Media Contact: Tyler Angelos [email protected]
SOURCE Angelus Direct