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Where creation begins: how content-based online community Blintn encourages encounters of media professionals | Promotion

Based in Korea, with outposts in the US and China, Blintn offers an integrated content database that aims to help companies quickly and easily find content, bolster contacts and nurture productive working relationships. It can help find IP for the next production and connect with other media companies to secure broadcast or streaming rights of trending content.

Blintn is the brainchild of seasoned media lawyer Peter Choe. “As the company’s mission goes, the company name combines bliss with content,” he explains.

Crucially, Blintn is a matchmaker rather than a deal maker. Users will contact each other directly through email send outs after identifying potential partnerships or collaboration via their search results on Blintn.

“The negotiations and deals will be made outside our platform between the two media companies,” Choe underlines. “We want to fully respect the tradition of the media industry, especially in terms of how they interact with one another and create values.”

It means everyone from a buyer in the Middle East looking for a K-pop format, a UK producer aiming to adapt Japan’s latest comic book sensation or a US producer hunting for the next big Chinese martial arts drama can all begin their quests on Blintn.

Blintn boasts content from 58 countries around the globe including Korea, Japan, China, India and the US, as well as Europe, the Middle East and Latin America. Over 1,300 companies are signed up. Reps from studios, TV networks, OTT streaming operators, sales companies and production banners are on Blintn’s roster alongside publishing houses, cartoon platforms and other IP holders with over 100,000 IPs and content.

Rights holders and creators signed up to Blintn include those who own original IP such as webtoon, web novel, and formats of films and series. Webtoon, a type of digital comic meant to be read on computers and smartphones, is tremendously popular as a source of IP and between 40-50% of successful TV series in Korea are based on webtoons.

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Blintn’s IP and content data platform enables media professionals to find their desirable content from its enormous database using filtered searches and access curated suggestions. It also links the content metadata with the content rights-holder information to enhance the content search process and offer concrete connection opportunities with global media companies.

“We have our own algorithm and our own search engine to curate content,” explains Choe. The first one is basic matching language and genre topics. The second one uses keywords for senses and emotions that people usually feel from the films and other IPs.

“We have collections of those keywords that certain media companies from certain regions frequently look for. They can easily just browse these kinds of keywords such as senses or emotions, or traits of content that they are looking for, and then just click on them,” Choe notes. “You can combine the emotion word search. If you want a zombie in it, you can even combine it with a little romance.

“It’s a really cool meeting place for people from Europe and America and also from other parts of Asia to mix and mingle and get to know each other and get to know each other’s content.”

It is free to join (after a vetting process), free to list IP and content on, and free to connect with other users. “Users can hop on the independent database,” says Choe. “We are helping hidden gems around the world be discovered by those who have been searching for them but never knew they existed. Through Blintn, we are further bonding the industry for a more interconnected ecosystem.”

Blintn is a sponsor of South Korea’s BCWW content market and is also planning to attend this year’s Mipcom, American Film Market (AFM) and will have a presence at the Busan International Film Festival in October.

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