- Some women are using social media to earn money from men who enjoy being financially exploited.
- Insider spoke with three women who are turning the “pay pig” fetish into a side hustle.
- One said she’s using her earnings to pay medical bills; another said she was building her savings.
Hurling insults at men on social media is turning out to be a lucrative side hustle for some women seeking financial independence.
One woman who’s cashing in on the fetish says she starts a typical day by posting a degrading Twitter message telling her followers to pay her.
“Rise and shine, my little human ATMs. I know exactly what buttons to push to make you spit out as much money as I want and I do it with an evil smile,” one post says, alongside keywords like “findom,” ” paypig,” and “moneyslave.”
“Pay pigs” are generally men who enjoy the humiliation of sending women money without getting anything in return. Pay pigs worship their findoms — the dominating women — by paying them and gaining gratification from the exchange.
“They want to be laughed at and called pathetic,” said a fandom from Chicago who goes by the name Ellie Paige. “It’s a psychological fetish. What’s more humiliating and pathetic than sending money for nothing in return?”
She added: “It plays into how society views men and money.”
Pay pigs approach findoms who post using the term “pay pig” alongside pictures of themselves. Findoms typically ask prospective pay pigs to initiate their relationship with a small tribute fee, after which the new “finsub” is asked about kinks and triggers.
Paige said she joined the subculture at the start of the coronavirus pandemic as a way to build up her savings. “The idea of it was really intriguing to me, and I knew I could be good at it,” she said, “especially the creativity aspect and being mean to men.”
She says she makes $1,500 a week on average from her pay pigs. (Insider did not independently verify her estimated earnings). “It has definitely helped me with financial freedom and I enjoy it,” she said. “I feel like it has helped me gain so much confidence.”
“As a woman, I’m often in situations where I feel powerless and that so much is out of my control, so it’s cathartic for me to take some of my power back through this,” she added.
A lot of work goes into creating visibility as a findom and finding pay pigs. Paige said she spent about four hours a day brainstorming tweet ideas, having photo shoots, and messaging people.
“The way I would describe it is like running social media for a brand and making sure you put out good content,” she said. “It’s time consuming but interesting because the whole shtick is putting on a facade that it’s easy for you, but there’s a lot of behind-the-scenes work to look effortless.”
Paige said she had a full-time job but worked from home and used downtime for her side hustle.
Another woman, who uses the alias Findomina Camille, has been a fandom on and off for two years. “My main goals are paying off very high medical bills and getting the chance to take a trip around the world,” she said.
“Most finsubs are satisfied with the act of giving money itself,” she added. “I have one I chat with on Snapchat who is a regular client.”
Another findom who uses the alias Goddess Mijha said she’d been engaging in the practice for five years. She says she has regulars who pay her whenever she asks.
“What made me get started,” she said, “was finding out one of my best friends was in the business who started it as a hobby but ended up affording a mortgage for a house.”